Smart Scaled Outreach with Signals
Work through your target account list one company at a time using Job Changes to find the contacts most likely to be open to a conversation right now.
📑 Contents in this article - click to jump to section:
- Overview
- Video Demonstration
- Step-by-Step Instructions
- FAQ & Troubleshooting Tips
- Guidance from Mission Control
Overview
The Workflow: Person Search → Filter by company + role → Add Job Changes filter → Select contacts → Add to Sequence → Repeat for next company
Why it works: New hires and recently promoted contacts are in motion. They're evaluating tools, building relationships, and making decisions. This workflow helps you find those people inside your target accounts and reach out at exactly the right moment — before they've locked in their preferences.
Best for: Reps with a defined account list who want to work through it systematically and reach the warmest contacts first.
Before you start:
- Have your target account list ready (even a rough one).
- Have at least one active Sequence set up for this outreach. (Learn More: Sequences)
Video Demonstration
⏱️ Time: 4 min
Coming Soon! Check back in 2-3 days
Step-by-Step Instructions
Step 1: Open Person Search and filter to your first target company
Go to Person Search. In the filters, search for your target company by name or domain in the Current Employer field.
Then add your role criteria:
- Role & Department (e.g., Sales, Marketing, IT)
- Management Level (e.g., Manager, Director, VP, C-Suite)
- Any other title keywords relevant to your ICP
Step 2: Add the Job Changes filter
Scroll to the Signals section and click Job Changes. Check the options that apply to your strategy:
- Company Change — person recently joined this company from somewhere else
- Promotion — person recently moved into a new, higher role at this company
Select a time range. Past 1 month catches the freshest signals. Past 3 months gives you more volume.
💡 Pro Tip: New hires are often the best targets for net-new conversations — they come in without existing vendor loyalties and frequently have a mandate to evaluate and improve the tools their team uses.
Step 3: Review the results and select your contacts
Look through the contacts that match. Use the checkboxes on the left to select the ones you want to reach out to. You don't need to get all of them — focus on the best 3–5 at this company.
Step 4: Add selected contacts to your Sequence
With your contacts checked, click the Actions menu at the top of the results panel and select Add to Sequence. Choose the appropriate Sequence from the list.
RocketReach will look up their contact info and queue up the first email to send shortly.
Step 5: Clear the company filter and repeat for the next account
Remove the Current Employer filter (or replace it with your next target company) and repeat Steps 1–4.
✅ Great job! Working through 5–10 companies this way in a single session gives you a strong batch of personalized, signal-based outreach — all running automatically in the background.
FAQ & Troubleshooting Tips
❓ What if a target company has no Job Changes results?
That's fine — not every company will have fresh signals at any given time. Move on to the next account. The Job Changes filter is a prioritization layer, not a gate. You can still add contacts from that company without the filter if they're important targets.
❓ Can I add contacts from multiple companies into the same Sequence?
Yes. A Sequence doesn't care which company a contact is from. Just make sure your messaging is general enough to work across accounts, or create separate Sequences with more tailored messaging per persona.
❓ How many contacts should I add to a Sequence at once?
There's no strict rule, but focused batches of around 100 contacts tend to perform best. It also keeps your daily email volume manageable (max 500 emails per day across all Sequences).
❓ What's the difference between Company Change and Promotion?
Company Change means the person recently joined this company from a different employer. Promotion means they've been at the company but recently moved up to a new title. Both are useful — Company Change is best for establishing a fresh relationship; Promotion is best for re-engaging someone who may now have new authority or budget.
Guidance from Mission Control
✨ New hires move fast. The first 90 days at a new job is when people are most likely to make purchasing decisions, bring in new vendors, and set up new tools. Reaching out within the first month puts you in front of them before their to-do list is full.
✨ Reference the signal naturally. You don't need to be weird about it — a simple "Congrats on the new role" or "I saw you recently joined [Company]" is a natural, human opener. It shows you did your homework without being creepy.
✨ Promoted contacts may have new budget. A deal that stalled at the manager level might move quickly now that the same person is a Director or VP. Don't overlook your existing contact list for Promotion signals — this is one of the best reasons to use Workflow 4.