How to Search People with the "Industry" Filter
In this article - select a heading below to jump to the section:
Summary
This Filter: Industry
Also Known As: Sector, Business Classification, Category
What it Does: Applying an Industry filter will show only those companies that are active in the selected industry. This is a great way to identify companies that are operating in your target area.
How to Use It:
Select the Industry section header to expand the available filters: Industry (by name), Industry Keywords, SIC Code, and NAICS Code.
The Industry (name) filter is the simplest to use. Click on the blank field and start typing the name of the industry or business area that you're interested in (such as Software, Food & Beverages, or Digital Media). As you type, the system will being to suggest popular options that are available in our data; click one to select it and add it to the filter. If at first you don't see the particular one you want, continue typing out the name (or check the spelling) and additional options should appear.
The list of industries follows US reporting/classification standards and is not all inclusive. Specific business segments may not be available (such as shoes, or alcohol, or dentistry). In this case, try instead the Industry Keyword field. Industry Keyword utilizes AI in the background to identify likely industry associations; the results are likely to be looser/broader compared to the results when using Industry (name) or SIC/NAICS. However, Industry Keyword is ideal to use for niche markets or hyper-specific targeting.
Optionally, to refine the results you could use an Industry Keyword AND also select a Industry that would include your specific segment; for example, Industry Keyword = "dentistry" and Industry = "Healthcare".
If desired or relevant to your needs, continue selecting industries as needed.
The Industry filter supports multi-select with "OR" logic. For example, if you select both Education and Government in the filter options, the search results will reflect companies that are classified as either Education or Government (or both, possibly).
The Industry filter supports multi-select with "OR" logic. For example, if you select both Education and Government in the filter options, the search results will reflect companies that are classified as either Education or Government (or both, possibly).
Where to Find It:
Video Demonstration
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FAQ & Troubleshooting Tips
❓What if the industry I want to search doesn't provide any results?
If you're using the Industry (name) filter and you're unable to find the desired industry segment in the list of options, then use the Industry Keyword filter instead; it's more flexible and has greater variety.
If you've selected one or more in Industry (name) and/or Industry Keyword but no matching profiles were found, please also review any other filters you are currently using; you may need to adjust one or more of the other filter criteria in use.
If you're still stuck, we welcome you to contact us for assistance: support@rocketreach.co
Guidance from Mission Control
- Use one type of Industry filter at a time, i.e. if you're using Industry (name) then it's not necessary—and may even be detrimental—to use other Industry filters, such as SIC. This is because "AND" logic will be used, meaning that the Employers will need to match both criteria.