How to Search Companies with the "Industry" Filter
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Summary
This Filter: Industry
Also Known As: Sector, Business Classification, Company Type, Category
What it Does: Applying the Industry filter will show only those companies that are active in the selected industry. This is a great way to identify companies that are operating in your target area.
How to Use It:
Select the Industry section header to expand the available filters: Industry (by name), Industry Keywords, SIC Code, and NAICS Code.
SIC Code and NAICS Code are the most specific, and are based on reportable data. Due to our strict threshold for data accuracy, expect to see a limited number of matching results. Use only SIC or only NAICS for a search, and do not mix with other industry filters.
The Industry (by name) filter provides a simplified list of major industries. It's more flexible than using SIC or NAICS codes. Click the carat > to expand groupings and see specific sub-industries, or type in the text box to search the list. Click the checkbox next to a desired industry to include it in your search criteria.
The list follows US reporting/classification standards and is not all inclusive. Specific business segments may not be available (such as shoes, or alcohol, or dentistry). In this case, try instead the Industry Keyword field.
Industry Keyword utilizes AI in the background to identify likely industry associations; the results are likely to be looser/broader compared to the results when using Industry (name) or SIC/NAICS. However, Industry Keyword is ideal to use for niche markets or hyper-specific targeting.
It's tempting to select many industries all at once; however, you may find it more practical to search one industry segment at a time. Alternatively, you may simply exclude industries that are not relevant to your target audience by selecting "Not" from the filter options.
Within the Industry section, entering criteria into multiple filters will be treated as "AND" logic. For this reason, it's usually simplest to use only one filter at a time (i.e. use only Industry Keywords to enter all your industry criteria).
However, advanced users can use this to their advantage to refine the results. For example, searching Industry Keyword = "hydroponics" and Industry = "Agriculture" would be useful for drilling down to hydroponic farms. Using the same Industry Keyword = "hydroponics" and Industry = "Manufacturing" would instead show companies involved with hydroponics equipment.
Criteria entered within the same filter uses "OR" logic. For example, if you select both Education and Government in the Industry (by name) filter, the search results will reflect companies that are classified as either Education or Government (or both, possibly).
Where to Find It:
Its own category, on the left side:
Video Demonstration
FAQ & Troubleshooting Tips
❓ I don't see the industry I want.
What to do: Both the Industry (by name) and Industry Keywords filters will accept free text.
When you type in these fields, you will see suggested possible search terms; simply click on a suggestion to use it in your search. However, any search term can be entered even if it's not in the suggestions; just press the Enter/Return key on your keyboard to submit your own search term.
Guidance from Mission Control
- Use the Industry filter with the Technologies filter to assemble a group of companies that you can target for a specific use case or partnership based on their current tech stack.
- Use the Industry filter with Revenue filter to find niche markets to break into (like independent construction firms, or large volume real estate brokers, or startup beauty brands).